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Tuesday, January 6, 2009

Platforms Aren't Just for Politicians...

I recently read a wonderful interview with author Christina Katz on the importance for writers to build their 'platform'. Ms. Katz describes a writer' platform as:

"Your platform communicates your expertise to others and it works all the time so you don’t have to. Your platform includes your Web presence, any public speaking you do, the classes you teach, the media contacts you’ve established, the articles you’ve published, and any other means you currently have for making your name and your future books known to a viable readership. A platform isn’t what you once did. It’s what you currently do. If others already recognize your expertise on a given topic or for a specific audience or both, then that is your platform. A platform-strong writer is a writer with influence."

Essentially, your 'platform' is the public image, expertise, and business practices you become known for. As for writers, having a clearly defined and well promoted platform can prove invaluable to small business owners, as well. Creating a platform incorporates your personal image, your business principles and the unique characteristics your business brings to the marketplace and consumer.

Cultivating a platform goes beyond visual branding-learn how by reading this really valuable interview. Though intended for writers, I think any business owner can take away some great little pearls for better marketing in the new year......

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